Nicholas Benitez

Digital marketing and e-commerce professional with 8+ years of experience owning and scaling online revenue across fashion, footwear, and consumer brands. Extensive e-commerce expertise spanning site merchandising, product launches, inventory alignment, Amazon marketplace management, and front-end optimization, while partnering closely with executive leadership to drive growth across North America. Deep specialization in email marketing, leading lifecycle programs including welcome, post-purchase, winback, and VIP, with a proven ability to grow subscriber lists, increase repeat purchase rate, and drive measurable revenue through segmentation, testing, and performance analysis. Strong background in social media marketing, developing organic and paid strategies, content calendars, and influencer partnerships that increased audience growth, engagement, and traffic to owned channels. Hands-on experience across SEO, SEM, PPC, Google Ads, Amazon Advertising, and Google Analytics, using data and reporting to optimize conversion, improve retention, and guide end-to-end e-commerce and digital marketing strategy.