DIGITAL MARKETING

As a digital marketer with a strong focus on Google Ads, paid search, and performance-driven growth. At Onitsuka Tiger, I helped build and optimize Google Search and Shopping campaigns that scaled monthly e-commerce revenue from around $350K to $1.3M throughout 2023, with a high of $1.8M, while consistently hitting a 6–7x ROAS on a weekly basis. I spent a lot of time structuring campaigns the right way—dialing in keyword strategy, search intent, and creative—then continuously testing ad copy, formats, and bidding to improve CTR and keep CPA efficient. I also leaned heavily on Google Analytics to understand user behavior, spot drop-offs, and make smarter optimization decisions. Overall, I’m comfortable blending strong creative with clean campaign setup and data-driven testing to drive real, scalable results.