E-COMMERCE

E-commerce and digital marketing professional with a proven track record of scaling online revenue, optimizing conversion, and driving sustained growth for global and emerging consumer brands. At Asics /Onitsuka Tiger, played a key leadership role in U.S. e-commerce operations, helping grow monthly online revenue from approximately $350K to $1.3M throughout 2023, with a peak of $1.8M, through improved site merchandising, email marketing, marketplace optimization, and performance-driven digital marketing strategies. Led product launches across Shopify, Salesforce Commerce Cloud, and Amazon, while leveraging SEO, SEM, PPC, Google Ads, and Amazon Advertising to increase visibility, traffic, and conversion. Successfully expanded the email subscriber base from 84K to 136K and increased Instagram followers by 10K through lifecycle email marketing, social media strategy, and influencer partnerships. Previously at Magic Sneaker, accelerated e-commerce revenue from $80K annually to $240K in just three months by optimizing the online store, executing targeted email and social media campaigns, and aligning digital merchandising with consumer demand. Known for combining data-driven e-commerce strategy, CRM and retention marketing, and conversion optimization to deliver measurable revenue growth and scalable online performance.