EMAIL MARKETING

I have extensive hands-on experience in email marketing, owning the full process from strategy to execution across e-commerce and consumer brands. I’ve built and managed email programs that include campaign planning, cadence development, and lifecycle strategy, ensuring consistent communication without oversaturating the audience. I create and oversee email design and creative, aligning visuals, copy, and brand voice to drive higher engagement and click-through rates. My work includes advanced segmentation based on customer behavior, purchase history, and engagement, allowing for more relevant messaging and stronger performance. I’ve also managed loyalty and retention programs through email, developing post-purchase, winback, and VIP campaigns that keep customers engaged, encourage repeat purchases, and strengthen long-term customer value. Overall, I focus on building email strategies that feel intentional, data-driven, and valuable to the customer while delivering measurable retention and revenue impact.