SOCIAL MEDIA MARKETING

I have hands-on experience growing social media channels for fashion and consumer brands, with a strong focus on Instagram content, engagement, and audience growth. At Onitsuka Tiger, I worked closely with influencers, creators, and agencies to seed products and develop UGC-style content tied to product drops and seasonal launches, helping grow the Instagram following by over 10,000 through authentic, creator-led storytelling. At Magic Sneaker, I owned content creation and daily Instagram management, producing product drop content, lifestyle shoots, in-store moments, and UGC-driven posts that organically grew the account by 4,000 followers and significantly increased engagement. I collaborated directly with influencers, sourced and repurposed UGC, managed content calendars, wrote captions, and actively engaged with the community to improve reach and interaction. Across roles, I aligned influencer content and social strategy with e-commerce and retail initiatives to drive traffic, strengthen brand credibility, and support overall digital performance.